Direct mail marketing is one of the oldest and most trusted marketing strategies and is still an effective way to advertise products and services. In the last few years, however, many companies have switched to Internet marketing. With fewer people relying on physical mail to buy things, more companies are using Internet marketing to get their names out there. Direct mail marketing is still very effective for this method because it targets people who are in the market for the product you are selling right now. So, how do you run a direct mail campaign through the Internet? Let’s take a look at the pros and cons of direct mail marketing on the Internet.
Direct Mail – The New Marketing Strategy
Mailing paper through the mail, is an old-fashioned idea that just doesn’t cut it anymore. Handwritten envelopes actually tend to lower response rates by almost 98%. Adding a local return address to each piece of mail, plus a First Class stamp, and some companies see a noticeable 1,100% increase versus machine made direct mail advertising. However, a direct mail marketing campaign that is sent out through the Internet can be cheaper than going to print or mailing costs. Here are a few examples of how to run a direct mail campaign through the Internet.
*Online direct mail advertising is a great way to reach local small businesses. You can target smaller towns or cities where you know a potential customer might be. Plus, it’s much cheaper than regular mailing because you don’t have to pay for stamps, get a mailing box, or worry about a person not getting the answer to their question or taking the advertisement into their house. With online mailing, your mailing list goes directly from your website to a list of email addresses where your subscribers can click on a link in an email to confirm their subscription.
*To get started with how to run a direct mail campaign to target local small businesses, contact real estate investors in your area. They may have a website where visitors can sign up for free newsletters or information about local deals and events. These real estate investors already have their own mailing list, so all they need to do is send out a quick email asking people to check out their website. This method is good if you have a special deal or event happening locally that you want to spread the word about.
*Online direct mail marketing is very similar to this method. It just gets the customer responses in the mail first! With a printed campaign, the customer responds through the post office, then the printing company comes in and puts a copy of the letter inside an envelope. It’s very time consuming to go through all those different phases. For an Internet-based campaign, you only have to set up a page with your message and add a simple digital marketing twist to your design.
*With a traditional mailing list, you may run into trouble with tracking your results. If you run a full campaign and it doesn’t seem to be working, you may not know why. There could be a big break through with a different demographic that you haven’t considered before. Tracking your campaign is imperative to keeping up with your results and maximizing your return on investment.
*For online, direct mail postcard campaigns, there are many variables that come into play. One of the most important things to track is your click through rate. It sounds simple, but tracking how many people are clicking through your postcard can tell you how effective your campaign is. But, you also want to look at the response rate. High response rates are a good indicator that people are actually taking the action you want them to.
There are many ways to market your business using direct mail postcards. When you are choosing which campaign you want to use, make sure you track your results. It will be well worth it in the long run. Tracking your results will allow you to make the most informed decision when it comes to which marketing campaign is right for your business and your needs.